Analytics Manager

Wppmedia

Mexico City, Mexico
On-site
Media mix modeling
Consumer and category analysis
Campaign planning insights
Provide solutions for detecting opportunities and decision-making for communication strategies through the generation of insights derived from the analysis of the media, consumer, brand, and category environment

Job Summary

  • Provide solutions for detecting opportunities and decision-making for communication strategies through the generation of insights derived from the analysis of the media, consumer, brand, and category environment.
  • Develop in-depth knowledge of the environment prior to campaign implementation, identifying findings from business sources, purchase path, trends, segmentation, and budget.
  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Matching Summary

Provide solutions for detecting opportunities and decision-making for communication strategies through the generation of insights derived from the analysis of the media, consumer, brand, and category environment.

Skills & Requirements

Must-have

  • Media Mix Modeling
  • Consumer and category analysis
  • Campaign planning insights

Nice-to-have

  • Embrace WPP culture
  • Champion growth and development
  • Cultivate trust

Key Requirements

  • Bachelor's degree in mathematics, actuarial science, or related field
  • 3 to 5 years in sample and panel design
  • Advanced English (spoken and written)
  • Knowledge of Python, R, Power Bi

Work Rights

Not specified

Tailored Resume

Cover Letter