This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace
Job Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Plan and implement the activation plan for new campaigns/product launches on the approved trade/category marketing strategies aligned with brand and sales team for the responsible category/products in the market.
Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
Matching Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Skills & Requirements
Must-have
Trade marketing strategy and execution
Category development and promotion
Market performance analysis
Trade marketing expenditure control
Shopper insight and activation
Cross-functional collaboration
Nice-to-have
Agile performance-focused culture
Purpose-driven consumer company
Human understanding and trusted science
Co-creating an inclusive environment
Key Requirements
Bachelor’s Degree in marketing & Business Administration
5+ years trade marketing experience FMCG
Experienced in new product launch
Good understanding of modern trade and drug store practice
Demonstrated strategic and analytical thinking
Demonstrated outstanding people leadership capabilities