Marketing Manager, Row

Bupa Global

Dubai, United Arab Emirates
**
Go-to-market strategy and plan
B2c and b2b marketing channels
Budget management and roi analysis
** Bupa Global is seeking a Marketing Manager for its Rest of World division based in Dubai. The role focuses on developing and executing marketing strategies to drive business growth across B2C and B2B channels in the international health insurance sector. **

Job Summary

  • The purpose of the Marketing Manager, Rest of World (ROW) role is to be the marketing partner in region and take ownership for creating and delivering the go-to-market strategy and plan across ROW markets.
  • Lead, motivate and develop marketing executives to create strong working relationships within the team and bring about a positive environment that promotes the achievement of functional goals and the business KPIs.
  • Bupa Global is the international health insurance division of Bupa, providing premium international coverage and services to customers around the world.

Matching Summary

Match Score: 75

** Bupa Global is seeking a Marketing Manager for its Rest of World division based in Dubai. The role focuses on developing and executing marketing strategies to drive business growth across B2C and B2B channels in the international health insurance sector. **

Skills & Requirements

Must-have

  • Go-to-market strategy and plan
  • B2C and B2B marketing channels
  • Budget management and ROI analysis
  • Content and creative agency management
  • Demand generation and pipeline growth
  • Stakeholder management and cross-functional collaboration

Nice-to-have

  • Data-driven marketing insights
  • Innovative idea generation
  • Positive team environment
  • Customer-centric approach

Key Requirements

  • Proven experience as Senior Marketing Manager in UAE financial services
  • Strong event management experience
  • Sponsorship and partnership management
  • End-to-end campaign management
  • Data-driven marketing skills
  • Agency and supplier management
  • Brand management expertise
  • Budget ownership and financial planning
  • Paid spend optimisation experience (c.£1M+ budgets)

Work Rights

Not specified

Tailored Resume

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