Airbnb is seeking a Growth Marketing Lead in Seoul, South Korea, to drive its growth strategy specifically for the Korean market. The role involves analyzing performance data, collaborating across teams, and leveraging the local digital landscape to create effective marketing strategies
Job Summary
This role sits at the intersection of market insights, strategy, and cross-functional collaboration to drive Airbnb's business performance in Korea.
You will analyze performance data and identify opportunities unique to Korea's digital ecosystem to optimize campaigns and product capabilities.
Success requires a strong understanding of local platforms like Naver and Kakao to translate market insights into actionable strategies for global teams.
Matching Summary
Match Score: 85
Airbnb is seeking a Growth Marketing Lead in Seoul, South Korea, to drive its growth strategy specifically for the Korean market. The role involves analyzing performance data, collaborating across teams, and leveraging the local digital landscape to create effective marketing strategies.
Skills & Requirements
Must-have
8+ years growth marketing experience
Naver Powerlink and Brand Search expertise
KakaoTalk marketing capabilities knowledge
Korean digital ecosystem understanding
Data-driven strategy development
Nice-to-have
Cross-functional collaboration skills
AI-driven marketing tool familiarity
Global team partnership experience
Local asset development innovation
Key Requirements
8+ years experience in growth or performance marketing
Deep knowledge of Korean consumer behaviors
Experience with Naver and Kakao advertising products