Acquisition Strategist

Aristocrat Interactive

Lansing, MI, United States
Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategies
Multi-channel acquisition efforts
Acquisition performance monitoring
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives

Job Summary

  • Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
  • Monitor acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
  • Manage the Acquisition Coordinator by overseeing daily responsibilities, client deliverables, and professional development.

Matching Summary

Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching

Skills & Requirements

Must-have

  • user acquisition strategies
  • multi-channel acquisition efforts
  • acquisition performance monitoring
  • digital acquisition channels
  • marketing analytics tools
  • affiliate marketing strategy

Nice-to-have

  • strategic advisor
  • continuous performance improvement
  • full-funnel approach
  • player conversion and retention

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 5+ years experience in acquisition or affiliate marketing
  • Experience with external media agencies or affiliate partners
  • Proficiency with Google Analytics and Power BI

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter