Hr Social Media Specialist (employer Brand & Talent Marketing)

Jobs Ups

Atlanta, US
Hybrid
Organic and paid social media initiatives
Talent acquisition and employer branding
Instagram, tiktok, and facebook
The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives

Job Summary

  • The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives.
  • This role drives candidate engagement, strengthens employer brand visibility, and supports measurable hiring outcomes through high-impact, platform-native content across Instagram, TikTok, and Facebook.
  • This position is responsible for proactive and reactive social media engagement that protects and enhances UPS’s reputation and candidate experience.

Matching Summary

The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives.

Skills & Requirements

Must-have

  • organic and paid social media initiatives
  • talent acquisition and employer branding
  • Instagram, TikTok, and Facebook
  • candidate engagement
  • employer brand visibility
  • platform-native content

Nice-to-have

  • authentic, compelling storytelling
  • brand integrity
  • emerging trends

Key Requirements

  • Familiarity with social media platforms
  • Strong written and verbal communication skills
  • Basic understanding of social media analytics
  • Bachelor’s degree (or international equivalent) in marketing, communications, human resources, or a related field
  • 2+ years of experience in social media, digital marketing
  • Experience managing or supporting brand social media accounts
  • Experience using social media management tools
  • Basic knowledge of photography and video capture

Work Rights

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S.

Tailored Resume

Cover Letter