Commensurate with education + experience; not spec...
Not specified
Workday crm administration experience
Audience segmentation and workflow building
Data governance and ferpa compliance knowledge
The University of Arkansas at Pine Bluff is seeking a Customer Relationship Management (CRM) Specialist to support the implementation and management of Workday, focusing on enhancing student communications and engagement. The ideal candidate will have extensive knowledge of CRM systems, particularly in a higher education context, and be skilled in data analytics and user collaboration
Job Summary
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
Benefits eligible employees receive comprehensive support including access to the University of Arkansas at Pine Bluff's diverse academic programs and student organizations.
Matching Summary
Match Score: 75
The University of Arkansas at Pine Bluff is seeking a Customer Relationship Management (CRM) Specialist to support the implementation and management of Workday, focusing on enhancing student communications and engagement. The ideal candidate will have extensive knowledge of CRM systems, particularly in a higher education context, and be skilled in data analytics and user collaboration.
Salary
Commensurate with education and experience; Not specified; Benefits Eligible: Yes
Skills & Requirements
Must-have
Workday CRM administration experience
Audience segmentation and workflow building
Data governance and FERPA compliance knowledge
Nice-to-have
Experience with new system rollout implementation
Familiarity with admissions enrollment funnels
Change management and training development skills
Key Requirements
Bachelor's degree from regionally accredited institution
Minimum three years relevant experience in CRM or higher education
Proof of legal authority to work in the United States
Work Rights
Must have proof of legal authority to work in the United States