Pubgm全球电竞品牌经理

Tencent Music Entertainment Group

Not specified (details not provided in the job description)
5+ years global brand marketing experience
Pubgm esports ip development expertise
Cross-regional team collaboration skills
Tencent Music Entertainment Group is seeking a Global Esports Brand Manager to oversee and execute brand strategies for the PUBG Mobile esports ecosystem. The role focuses on brand promotion, fan engagement, and collaboration with internal and external partners to enhance the brand's global presence

Job Summary

  • The role involves formulating and executing a comprehensive global esports brand strategy for PUBG Mobile.
  • Candidates will focus on building star player IPs and creating interactive content to deepen emotional connections with the global fanbase.
  • The position requires managing cross-functional teams and external partners to maximize resource efficiency and maintain brand consistency worldwide.

Matching Summary

Match Score: 85

Tencent Music Entertainment Group is seeking a Global Esports Brand Manager to oversee and execute brand strategies for the PUBG Mobile esports ecosystem. The role focuses on brand promotion, fan engagement, and collaboration with internal and external partners to enhance the brand's global presence.

Skills & Requirements

Must-have

  • 5+ years global brand marketing experience
  • PUBGM esports IP development expertise
  • Cross-regional team collaboration skills
  • Bilingual English and Chinese communication

Nice-to-have

  • Passion for battle royale games
  • Experience with player engagement strategies
  • Background in sports or entertainment branding

Key Requirements

  • Minimum 5 years of global brand marketing experience
  • Proven track record in global IP creation or major event branding
  • Strong project management and budget control capabilities
  • Fluency in both English and Chinese languages

Work Rights

Not specified

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