This role is responsible for new product launch readiness, marketing program development, and execution under the leadership of the Marketing Manager of the Sotatercept Marketing Team
Job Summary
This role is responsible for new product launch readiness, marketing program development, and execution under the leadership of the Marketing Manager of the Sotatercept Marketing Team.
The position requires turning market understanding and customer insights into actionable business tactics while maintaining good communication with external customers and internal stakeholders.
Key activities include designing and implementing promotional activities, developing promotional materials, providing product and strategy training, and coordinating with cross-functional partners.
Matching Summary
This role is responsible for new product launch readiness, marketing program development, and execution under the leadership of the Marketing Manager of the Sotatercept Marketing Team.
Skills & Requirements
Must-have
New product launch readiness
Marketing program development
Cross-functional team communication
Brand strategy development
Market and brand performance analysis
Promotional activities management
Nice-to-have
Strategic thinking
Agile learning capacity
Innovation project piloting
Customer insights utilization
Training delivery to sales teams
Key Requirements
More than 3 years experience in CMKT/brand team
Bachelor or above degree
Fluent oral and written English
Experience in rare disease or cardiovascular area preferred