Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% of time in-office or in the field)
Strategic third party event planning
Lead generation and brand awareness
Budget management and vendor coordination
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of various events aimed at enhancing brand awareness and generating leads. The ideal candidate will have extensive experience in managing third-party events and possess strong communication and program management skills

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of various events aimed at enhancing brand awareness and generating leads. The ideal candidate will have extensive experience in managing third-party events and possess strong communication and program management skills.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus, and annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party event planning
  • Lead generation and brand awareness
  • Budget management and vendor coordination
  • Event analytics and ROI reporting
  • Marketing automation and CRM tools

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Leading with influence and collaboration

Key Requirements

  • Minimum 12+ years of experience managing strategic third party events
  • Ability to work with minimal supervision yet be highly accountable
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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