Digital Marketing Manager

Centific Global

Base: $90k - $100k annually; bonus/equity: not spe...
5+ years b2c or marketplace marketing experience
Hands-on paid media management on meta google linkedin
Audience segmentation and persona-based targeting expertise
The role involves owning the OneForma brand voice and evolving messaging frameworks across contributor-facing channels

Job Summary

  • The role involves owning the OneForma brand voice and evolving messaging frameworks across contributor-facing channels.
  • Candidates will design and execute always-on awareness programs to drive qualified traffic and contributor sign-ups.
  • Success is defined by mapping priority audience segments, launching integrated campaigns, and establishing baseline performance reporting within the first 90 days.

Matching Summary

The role involves owning the OneForma brand voice and evolving messaging frameworks across contributor-facing channels.

Salary

Base: $90K - $100K Annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 5+ years B2C or marketplace marketing experience
  • Hands-on paid media management on Meta Google LinkedIn
  • Audience segmentation and persona-based targeting expertise
  • Proficiency with GA4 UTM frameworks and marketing analytics
  • Strong copywriting and creative direction capabilities

Nice-to-have

  • Experience marketing to specialized expert audiences
  • Familiarity with AI ML data annotation markets
  • Community-led growth or influencer marketing background
  • Exposure to international multi-market campaigns
  • Working knowledge of HubSpot CRM automation tools

Key Requirements

  • 5+ years in B2C or marketplace marketing
  • Proven track record in brand building
  • Background in crowdsourced platforms preferred

Work Rights

Not specified

Tailored Resume

Cover Letter