Assistant Marketing Manager

Franmarbuscompany

Warren, Michigan, US
**
Lifecycle management of buick models
Develop and execute marketing strategy
Customer and competitive analysis
** The Assistant Marketing Manager position at Franmarbuscompany in Warren, Michigan, involves overseeing the lifecycle management of Buick models by executing marketing strategies, analyzing market trends, and collaborating with cross-functional teams. The role requires a candidate with substantial marketing experience, particularly in project management, and offers a hybrid work environment. **

Job Summary

  • The primary purpose is to provide support and oversee the lifecycle management of relevant Buick model(s), including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives.
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
  • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

Matching Summary

Match Score: 75

** The Assistant Marketing Manager position at Franmarbuscompany in Warren, Michigan, involves overseeing the lifecycle management of Buick models by executing marketing strategies, analyzing market trends, and collaborating with cross-functional teams. The role requires a candidate with substantial marketing experience, particularly in project management, and offers a hybrid work environment. **

Skills & Requirements

Must-have

  • Lifecycle management of Buick models
  • Develop and execute marketing strategy
  • Customer and competitive analysis
  • Cross-functional marketing activities
  • Product launch planning

Nice-to-have

  • Elevate customer experience
  • Drive meaningful change
  • Foster inclusion and belonging

Key Requirements

  • Bachelor’s degree required
  • 5+ years of experience
  • Proven working experience in project management
  • Ability to travel, 10-15% domestically

Work Rights

Not specified

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