Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage Marketing mix for each product in portfolio to optimize promotional effort
Job Summary
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage Marketing mix for each product in portfolio to optimize promotional effort.
Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross functional working and alignment of team to brand objectives.
AstraZeneca embraces diversity and equality of opportunity and is committed to building an inclusive and diverse team representing all backgrounds.
Matching Summary
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage Marketing mix for each product in portfolio to optimize promotional effort.