Director Of Commercial Strategy & Marketing (welo)
Cogeco Diffusion Inc
Columbus, OH, US
10-15+ years marketing leadership experience
Scaling digital-first brands in us market
Deep understanding of cac and ltv metrics
The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco
Job Summary
The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco.
You will lead a squad of 8-10 experts to drive experimentation, optimize customer journeys, and strengthen the brand's value proposition.
The ideal candidate thrives in a fast-paced startup environment, combining high-level strategy with tactical execution to unlock new acquisition levers.
Matching Summary
The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco.
Skills & Requirements
Must-have
10-15+ years marketing leadership experience
Scaling digital-first brands in US market
Deep understanding of CAC and LTV metrics
Experience with AI-driven marketing workflows
Leading multidisciplinary squads of 8-10 experts
Nice-to-have
Telecom or connectivity industry background
Passion for customer-centric culture
Agile and start-up mindset
Strong storytelling and communication skills
Experience with influencer and community marketing
Key Requirements
Bachelor's or Master's degree in marketing or related field
10-15+ years in marketing, growth, or commercial leadership roles
Proven track record scaling a digital-first brand
Experience launching or scaling in the U.S. market