高级经理，客户市场部负责人

Aaifire

Not specified (assumed flexible based on job responsibilities)
Brand public relations management
Reputation risk management
Customer insight and value mining
AIA is seeking a Senior Manager for its Customer Marketing Department, responsible for brand management, public relations, and customer experience optimization. The role emphasizes meaningful connections with stakeholders and aims to enhance brand reputation while driving business growth in alignment with the company's mission of promoting healthier lives

Job Summary

  • As the primary responsible person and liaison for branch brand operations, customer planning, and value mining, you will be responsible for local brand public relations operations, driving localized public welfare and brand activities, reputation risk management and training, and strengthening AIA's brand awareness, reputation, and differentiation in the local market to support business development and expansion.
  • In terms of customer planning, you will extract local market intelligence and customer insights, deeply mine customer value, coordinate the optimization of the branch's customer experience journey, plan and promote customer platforms and activities, and fully leverage the role of 'customer acquisition - customer retention - customer engagement - conversion' to promote channel business development and achieve win-win synergy.
  • You will be responsible for managing the implementation of headquarters' sponsored and public welfare resources, ensuring the smooth implementation of public welfare activities in the local area, establishing and maintaining good relationships with relevant parties in all sectors of the local society, including media, government, and social organizations, to effectively showcase AIA's social responsibility and enhance brand image.

Matching Summary

Match Score: 85

AIA is seeking a Senior Manager for its Customer Marketing Department, responsible for brand management, public relations, and customer experience optimization. The role emphasizes meaningful connections with stakeholders and aims to enhance brand reputation while driving business growth in alignment with the company's mission of promoting healthier lives.

Skills & Requirements

Must-have

  • Brand public relations management
  • Reputation risk management
  • Customer insight and value mining
  • Brand social platform management
  • Departmental planning and execution

Nice-to-have

  • Inspiring a better future
  • Purpose-led brand positioning
  • Community and environmental impact
  • Cross-departmental communication and collaboration

Key Requirements

  • Years of experience in brand management and public relations
  • Experience in customer insight and customer experience management
  • Proven ability in risk management and crisis communication
  • Experience in managing social media platforms and content
  • Departmental management and team leadership skills

Work Rights

Not specified

Tailored Resume

Cover Letter