Digital Usage Analyst

UOB United Overseas Bank Limited

Singapore
Not specified; not specified; not specified
Digital marketing strategy execution
Customer lifecycle management
A/b testing and funnel tracking
The role focuses on conceptualizing plans to acquire new digital customers and drive engagement through strategic marketing communications

Job Summary

  • The role focuses on conceptualizing plans to acquire new digital customers and drive engagement through strategic marketing communications.
  • Candidates will manage customer communication journeys and collaborate with internal stakeholders like Sales, Operations, and Compliance to ensure successful campaign execution.
  • The position requires using analytics tools to understand customer behavior and conduct A/B testing to refine marketing strategies for better conversion.

Matching Summary

The role focuses on conceptualizing plans to acquire new digital customers and drive engagement through strategic marketing communications.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Digital marketing strategy execution
  • Customer lifecycle management
  • A/B testing and funnel tracking
  • Qlik and Adobe Analytics proficiency
  • Stakeholder management across departments

Nice-to-have

  • Strong conceptualization skills
  • Experience with mobile banking apps
  • Ability to translate insights into action
  • Excellent presentation capabilities

Key Requirements

  • University Bachelor degree required
  • Proficiency in Microsoft Office suite
  • Knowledge of JIRA and Confluence tools

Work Rights

Not specified

Tailored Resume

Cover Letter