The Customer Data Activation team leads audience targeting strategies and enablement, working with partners to optimize accounts and ensure proper implementation
Job Summary
The Customer Data Activation team leads audience targeting strategies and enablement, working with partners to optimize accounts and ensure proper implementation.
The Sr. Analyst will identify, size, and build audiences using 1P/2P/3P data to support activation across channels for a unified, personalized customer experience.
Lowe's offers an ultramodern work environment with cutting-edge technology, collaborative workspaces, and on-site amenities in Bengaluru.
Matching Summary
The Customer Data Activation team leads audience targeting strategies and enablement, working with partners to optimize accounts and ensure proper implementation.
Skills & Requirements
Must-have
First-party and third-party data ecosystems
Marketing Analytics
Audience segmentation
SQL
Data storytelling
Audience QA, validation, and troubleshooting
Stakeholder Management
DMP, CDP, CRM platform experience
Ad tech landscape understanding
Addressable media ecosystem
Nice-to-have
Audience Syndication & Activation platforms
Omni Channel Retail experience
Microsoft Office proficiency
BI and analytics tools
Paid Media channels experience
Key Requirements
3-5 years of experience
Bachelor's Degree
Curiosity and analytical skills
Effective communication and problem-solving abilities
Data familiarity with 1P/2P/3P customer data
Highly organized with attention to detail
Marketing background in audience development and data-driven marketing