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Lithia & Driveway (LAD) is seeking a Retail Marketing Manager to drive marketing strategies for up to 25 dealerships in California and Nevada. The ideal candidate will possess a strong understanding of the automotive industry, be data-driven, and thrive in a collaborative environment focused on enhancing customer loyalty.
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Job Summary
Lead high-impact marketing strategies across up to 25 dealerships in California and Nevada, focusing on customer loyalty, satisfaction, sales, aftersales growth, and profitability.
Design and implement marketing strategies to strengthen long-term customer relationships, leveraging internal technology and partnering with Store Leaders to enhance the customer experience.
The full salary range for this position is $80,000–$125,000 annually plus bonus potential, with competitive pay and comprehensive benefits including medical, dental, vision, and a 401(k) plan.
Matching Summary
Match Score: 75
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Lithia & Driveway (LAD) is seeking a Retail Marketing Manager to drive marketing strategies for up to 25 dealerships in California and Nevada. The ideal candidate will possess a strong understanding of the automotive industry, be data-driven, and thrive in a collaborative environment focused on enhancing customer loyalty.
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Salary
Base: $80,000–$110,000; Bonus/Equity: bonus potential; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive store performance
Customer loyalty initiatives
Data-driven marketing strategies
OEM partnerships
Content and campaign management
Nice-to-have
Modernizing transportation experience
Collaborative, entrepreneurial culture
Accountability and innovation
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite