The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives across the APAC region
Job Summary
The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives across the APAC region.
You will generate and present consumer insights, conduct special research projects, and provide strategic support and leadership for various marketing efforts.
By leveraging business acumen and research findings, you will influence marketing strategies and objectives.
Matching Summary
The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives across the APAC region.
Skills & Requirements
Must-have
Marketing Mix Modeling (MMM)
Media Analytics
Consumer Insights Generation
Cross-market Collaboration
Data Visualization
Nice-to-have
Driving business growth
Optimizing campaign performance
Identifying research methodologies
Supporting new product development
Key Requirements
+10 years marketing & advertising analytics experience
Manage MMM and media analytics
Market research and competitive intelligence experience
Experience working with multiple markets and timezones
Strong project management skills
Strong analytical skills
Bachelor's degree in statistics, mathematics, business or equivalent