Marketing Strategy Lead

Royal Bank of Canada

Toronto, Canada
Base: $55,000.00 - $90,000.00; bonus/equity: discr...
Digital marketing expertise including seo
Cross-channel marketing campaign management
Brand messaging and positioning
The Marketing Strategy Lead will manage all marketing and communication activities to support the firm's business objectives and build brand awareness

Job Summary

  • The Marketing Strategy Lead will manage all marketing and communication activities to support the firm's business objectives and build brand awareness.
  • You will benefit from a comprehensive Total Rewards Program including bonuses, flexible benefits, competitive compensation, commissions, and stock where applicable.
  • RBC values an inclusive workplace with diverse perspectives and fosters a culture based on respect, belonging, and opportunity for all employees.

Matching Summary

The Marketing Strategy Lead will manage all marketing and communication activities to support the firm's business objectives and build brand awareness.

Salary

Base: $55,000.00 - $90,000.00; Bonus/Equity: Discretionary variable compensation program; Benefits: Comprehensive Total Rewards Program including bonuses and flexible benefits

Skills & Requirements

Must-have

  • Digital marketing expertise including SEO
  • Cross-channel marketing campaign management
  • Brand messaging and positioning
  • Data analytics and KPI monitoring
  • Marketing budget management
  • Collaboration with compliance and branch teams

Nice-to-have

  • Knowledge of securities industry
  • Experience with RBC Dominion Securities systems
  • Canadian Investment Regulatory Exam familiarity
  • Strategic and analytical mindset
  • Creative and data-driven culture fostering

Key Requirements

  • Bachelor’s degree in Marketing, Communications, or Business Administration preferred
  • 5+ years marketing experience in financial services or asset management
  • High-level understanding of investment landscape and asset classes
  • Strong written and verbal communication skills
  • Canadian Investment Regulatory Exam (CIRE) knowledge is a plus

Work Rights

Not specified

Tailored Resume

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