Crm Automation Specialist - H&m Global Marketing

COS

Stockholm, Sweden
**
2-5 years crm execution experience
Hands-on journey building in braze or salesforce
Data analysis for optimization opportunities
** COS is seeking a CRM Automation Specialist to enhance customer experiences through data-driven automated CRM journeys. The role focuses on executing and optimizing marketing automation strategies to increase customer retention and loyalty. **

Job Summary

  • You will play a key role in designing, running, and continuously optimizing the portfolio of automated and triggered CRM journeys.
  • The role involves translating performance insights and customer behavior data into clear optimization actions that improve engagement and revenue.
  • You will collaborate closely with local markets to adapt global CRM journeys while maintaining brand consistency and improving relevance.

Matching Summary

Match Score: 75

** COS is seeking a CRM Automation Specialist to enhance customer experiences through data-driven automated CRM journeys. The role focuses on executing and optimizing marketing automation strategies to increase customer retention and loyalty. **

Skills & Requirements

Must-have

  • 2-5 years CRM execution experience
  • Hands-on journey building in Braze or Salesforce
  • Data analysis for optimization opportunities
  • Cross-functional collaboration skills
  • Strong English communication abilities

Nice-to-have

  • Curiosity about AI and personalization
  • Experience with Klaviyo or MoEngage platforms
  • Strategic lifecycle marketing mindset
  • Proactive improvement of standards
  • Detail-oriented execution style

Key Requirements

  • Bachelor's degree in Business, Marketing, Economics, or related field
  • 2-5 years of experience within CRM execution or lifecycle marketing
  • Proficiency in automation platforms like Braze, Salesforce, or Klaviyo

Work Rights

Not specified

Tailored Resume

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