Senior Director Us Omnichannel/ Digital Engagement

Biogen

Cambridge, MA, United States
Base: $234,000.00-$322,000.00; bonus/equity: cash ...
Ai-powered data-driven ecosystem
Next generation omnichannel strategy
Digital capability and brand strategy
Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints

Job Summary

  • Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints.
  • Drive the evolution of our commercial model toward a fully integrated, AI-enabled Omnichannel approach that redefines customer engagement.
  • The base compensation range for this role is: $234,000.00-$322,000.00; Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities; Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being.

Matching Summary

Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints.

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: Cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, & Life insurances, Fitness & Wellness programs, Disability insurance, Paid vacation, Company holidays, Personal Significance days, Sick time, Paid Maternity and Parental Leave, 401(k) program, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • AI-powered data-driven ecosystem
  • Next generation Omnichannel strategy
  • Digital capability and Brand strategy
  • Data-informed insight driven engagement
  • Omnichannel excellence principles
  • AI-driven dynamic engagement models

Nice-to-have

  • Transformational leader
  • Intellectual curiosity
  • Solutions-oriented mindset
  • Customer-centric innovative value-driven

Key Requirements

  • Minimum of 15+ years’ Omnichannel/Digital engagement healthcare client experience
  • Strategy, planning, execution and measurement in Pharmaceutical, Biotech
  • Experience in driving Next Generation Omnichannel with AI Decision Engine
  • Ability to manage and influence senior level executives

Work Rights

Not specified

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