This role serves as the driving force behind the content-based marketing strategy to directly influence revenue growth within the Employee Benefits division
Job Summary
This role serves as the driving force behind the content-based marketing strategy to directly influence revenue growth within the Employee Benefits division.
The company is recognized as the 15th largest broker in the US and has been voted a 'Best Place to Work' in the Insurance Industry.
Candidates will collaborate with sales leaders and subject matter experts to translate complex business needs into high-impact marketing actions and measurable results.
Matching Summary
This role serves as the driving force behind the content-based marketing strategy to directly influence revenue growth within the Employee Benefits division.
Skills & Requirements
Must-have
7+ years B2B marketing experience
Salesforce or similar CRM proficiency
Email marketing platform expertise
Complex B2B environment experience
Integrated marketing campaign execution
KPI identification and analysis
Nice-to-have
Experience in employee benefits or insurance
Strong executive communication skills
Bias for modernizing processes
Matrixed team leadership experience
Diversity and inclusion commitment
Key Requirements
Bachelor's degree in marketing, Communications, Journalism, or related field
7+ years of experience in complex B2B environments
Proficiency with Pardot, Salesforce Marketing Cloud, HubSpot, or Marketo