Email Marketing Coordinator

Selkirk Sport

Kuala Lumpur, Malaysia
Competitive salary; benefits not specified; growth...
On-site
2+ years email marketing experience
Proficiency with marketing automation platforms
Strong a/b testing and data analysis skills
Selkirk Sport is seeking an Email Marketing Coordinator to enhance customer engagement through effective email and SMS marketing strategies. This role requires at least two years of relevant experience, focusing on campaign management, performance optimization, and cross-functional collaboration

Job Summary

  • The role focuses on executing and optimizing email and SMS marketing programs to drive customer engagement and revenue growth.
  • Candidates will develop automated lifecycle flows including welcome, post-purchase, win-back, and replenishment sequences.
  • Selkirk Sport offers a high-energy work environment where top-tier talent can shape the future of the pickleball industry.

Matching Summary

Match Score: 85

Selkirk Sport is seeking an Email Marketing Coordinator to enhance customer engagement through effective email and SMS marketing strategies. This role requires at least two years of relevant experience, focusing on campaign management, performance optimization, and cross-functional collaboration.

Salary

Competitive salary; Benefits not specified; Growth opportunities available

Skills & Requirements

Must-have

  • 2+ years email marketing experience
  • Proficiency with marketing automation platforms
  • Strong A/B testing and data analysis skills
  • SMS marketing and deliverability knowledge
  • Experience with Google Analytics or Looker Studio

Nice-to-have

  • Bachelor's degree in Marketing or related field
  • Experience with Customer Data Platforms (CDPs)
  • Familiarity with e-commerce or sporting goods industry
  • High-energy work environment adaptability
  • Cross-functional team collaboration skills

Key Requirements

  • 2+ years of experience in email or lifecycle marketing
  • Proficiency with Maestra, Bloomreach, or Klaviyo
  • Bachelor's degree preferred in Marketing or Business

Work Rights

Not specified

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