Director, Go-to-market & Campaigns, Pfizerforall

Pfizer

Base: $176,600.00 to $282,900.00; bonus: 20.0% tar...
Hybrid
8+ years marketing or commercial strategy experience
Integrated go-to-market plan execution
Budget ownership and financial stewardship
This role serves as the integrated lead driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform

Job Summary

  • This role serves as the integrated lead driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.
  • The position requires managing cross-functional delivery teams to execute creative communications across paid, owned, earned, and shared channels while ensuring compliance and quality.
  • Candidates will benefit from a comprehensive benefits package including a 401(k) with matching contributions, paid leave, and eligibility for performance bonuses and long-term incentives.

Matching Summary

This role serves as the integrated lead driving go-to-market strategies and promotional plans for key therapeutic areas on Pfizer's consumer-facing digital platform.

Salary

Base: $176,600.00 to $282,900.00; Bonus: 20.0% target; Benefits: 401(k) match, paid vacation, medical/dental/vision coverage

Skills & Requirements

Must-have

  • 8+ years marketing or commercial strategy experience
  • Integrated go-to-market plan execution
  • Budget ownership and financial stewardship
  • Cross-functional team leadership in matrixed org
  • Omnichannel paid owned earned shared strategies
  • Data-driven insights and KPI tracking

Nice-to-have

  • Experience in pharma or healthcare digital health
  • Innovation scanning and trend analysis
  • Strong agency partnership management
  • Patient outcome focus
  • Change management agility

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 8+ years of experience in marketing or commercial strategy
  • Permanent work authorization in the United States required

Work Rights

Must have permanent work authorization in the United States

Tailored Resume

Cover Letter