Senior Demand Marketing Manager

ServiceTrade

Durham, NC, United States
**
Ai-enabled marketing workflows
Integrated campaign strategy
Full-funnel activation plans
** ServiceTrade is seeking a Senior Demand Marketing Manager to lead multi-channel marketing campaigns that drive awareness and revenue in the fire protection and mechanical industries. The ideal candidate will have a strong background in B2B marketing, particularly in SaaS, and a proficiency in utilizing AI tools for campaign optimization. **

Job Summary

  • Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets.
  • Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance.
  • Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact.

Matching Summary

Match Score: 75

** ServiceTrade is seeking a Senior Demand Marketing Manager to lead multi-channel marketing campaigns that drive awareness and revenue in the fire protection and mechanical industries. The ideal candidate will have a strong background in B2B marketing, particularly in SaaS, and a proficiency in utilizing AI tools for campaign optimization. **

Skills & Requirements

Must-have

  • AI-enabled marketing workflows
  • Integrated campaign strategy
  • Full-funnel activation plans
  • Account-based marketing (ABM)
  • Content distribution planning
  • Performance optimization
  • Cross-functional alignment

Nice-to-have

  • Scaling campaigns in growth-stage SaaS
  • Managing paid media strategy
  • Building repeatable AI workflows

Key Requirements

  • 5+ years of experience
  • B2B SaaS experience preferred
  • Proficient in HubSpot, Salesforce, WordPress
  • Experience with ABM tools (6sense, Demandbase, UserGems)
  • Bachelor’s degree in Marketing, Communications, or equivalent experience

Work Rights

Not specified

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