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Cengage Group is seeking a remote Product Marketing Manager to support product strategy execution and go-to-market readiness. The role involves collaborating with various teams to translate market insights into effective messaging and enablement assets, ultimately enhancing product positioning and customer engagement.
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Job Summary
The role supports product strategy execution and go-to-market readiness by translating market insights into clear messaging and enablement assets.
Cengage is committed to an inclusive workplace where diverse perspectives are valued and employees feel empowered to voice their ideas.
This position offers a discretionary incentive bonus program with a target of 5% based on individual performance and company results.
Matching Summary
Match Score: 75
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Cengage Group is seeking a remote Product Marketing Manager to support product strategy execution and go-to-market readiness. The role involves collaborating with various teams to translate market insights into effective messaging and enablement assets, ultimately enhancing product positioning and customer engagement.
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Salary
Base: $67,000.00 - $87,100.00 USD; Bonus: 5% Annual Target; Benefits: Comprehensive Total Rewards package including disability accommodations
Skills & Requirements
Must-have
Go-to-market readiness execution
Market dynamics and competitive analysis
Voice-of-customer insight synthesis
Product messaging and value proposition development
Sales enablement asset creation
Nice-to-have
Cross-functional collaboration skills
Strategic event and webinar leadership
Strong written and verbal communication
Influence on product roadmap prioritization
Experience with digital education platforms
Key Requirements
Bachelor's degree in Marketing, Business, or Communications
2+ years of experience in product marketing or related field
Proven ability to influence cross-functional teams