The Commonwealth Bank of Australia is seeking a part-time Segments Marketing Manager to develop and deliver marketing initiatives that enhance customer engagement across various segments. The role requires strong analytical skills and experience in integrated campaign delivery, focusing on customer insights to drive growth
Job Summary
This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
You will work cross-functionally with Product, Data, Media, and Creative teams to ensure campaigns are executed with discipline and cut-through across all channels.
The position offers a part-time schedule of 3 days a week within a dynamic Marketing team supporting the retail bank's purpose of building a brighter future.
Matching Summary
Match Score: 85
The Commonwealth Bank of Australia is seeking a part-time Segments Marketing Manager to develop and deliver marketing initiatives that enhance customer engagement across various segments. The role requires strong analytical skills and experience in integrated campaign delivery, focusing on customer insights to drive growth.
Skills & Requirements
Must-have
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
Agency partner management
Marketing process governance
Nice-to-have
Technology and financial services experience
Creative problem-solving mindset
Growth mindset approach
Can-do attitude in dynamic teams
Key Requirements
At least 5 years' experience in marketing generalist or communications role
Strong project management and analytical skills
Ability to track and demonstrate ROI/ROMI from campaign metrics