Base: $86,400 - $145,000; bonus/equity: not specif...
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Paid media strategy and execution
Full-funnel campaign planning
Digital advertising platforms
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Universal Music Group is seeking a Director of Advertising Strategy to lead paid media initiatives for Interscope Records, focusing on full-funnel campaign planning and execution. The ideal candidate should have extensive experience in digital advertising, particularly within the entertainment industry, and a passion for music.
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Job Summary
Partner with Interscope leadership, digital project managers, and paid media teams to lead full-funnel campaign planning, execution, and optimizations across artist and label priorities.
Track performance across campaigns, providing proactive recommendations to optimize for fan engagement, revenue growth, audience acquisition goals.
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
Matching Summary
Match Score: 75
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Universal Music Group is seeking a Director of Advertising Strategy to lead paid media initiatives for Interscope Records, focusing on full-funnel campaign planning and execution. The ideal candidate should have extensive experience in digital advertising, particularly within the entertainment industry, and a passion for music.
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Salary
Base: $86,400 - $145,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, Fertility coverage, Wellbeing reimbursements, Student Loan Repayment Assistance and Tuition Reimbursement, 401(k) with 100% immediate vesting, Flexible Paid Time Off (PTO), 2-weeks paid Winter Break, 10 Company Holidays, Summer Fridays, Generous paid parental leave
Skills & Requirements
Must-have
Paid media strategy and execution
Full-funnel campaign planning
Digital advertising platforms
Performance tracking and optimization
Budget management
Emerging platform research
Nice-to-have
Passionate about music
Storytelling with data
Building stakeholder relationships
Key Requirements
5+ years digital advertising strategy experience
10+ years industry experience
Bachelor's degree preferred
Hands on experience with major digital ad platforms
Proficiency in Keynote, Word, Excel and PowerPoint