Join Our Relationship Marketing Strategy Network At Merkle
Merkle
New York, US
Omnichannel marketing strategies
First-party data utilization
1:1 people-based marketing
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
You will craft omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data.
This team blends analytical rigor, creative problem-solving, and thought leadership, with a strong focus on 1:1 people-based marketing.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel marketing strategies
first-party data utilization
1:1 people-based marketing
customer journey frameworks
Salesforce Marketing Cloud or similar
Nice-to-have
analytical rigor
creative problem-solving
thought leadership
emerging technology curiosity
Key Requirements
Extensive experience developing omnichannel customer marketing or CRM strategies
Proven background working with first-party data, personalization, and 1:1 marketing programs
Understanding of segmentation methodologies, persona development, and customer journey design
Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms
Ability to translate insights and technology capabilities into strategic recommendations