The Paid Media Manager will manage the internal paid media program, responsible for development, implementation and management of display and paid social media programs
Job Summary
The Paid Media Manager will manage the internal paid media program, responsible for development, implementation and management of display and paid social media programs.
This role is responsible for the paid media program performance by identifying new opportunities and optimizing existing campaigns on Meta and Google ad platforms.
Key responsibilities include defining the paid media strategy, delivering campaign efficiency, collaborating with digital marketing team members, and ensuring billing and record keeping.
Matching Summary
The Paid Media Manager will manage the internal paid media program, responsible for development, implementation and management of display and paid social media programs.
Skills & Requirements
Must-have
Manage paid media program
Develop display and paid social media programs
Optimize campaigns on Meta and Google
Define paid media strategy
Deliver campaign efficiency
Collaborate with digital marketing team
Manage agency and vendor partners
Develop demand generation landing pages
Nice-to-have
Gather, synthesize and distribute campaign results
Research competitive information and market trends
Maintain process documentation
Key Requirements
Bachelors’ Degree in marketing or business related field