Senior Manager, Product Marketing (investments)

CIBC

Toronto, ON, Canada
Competitive salary; incentive pyy available; defin...
Fully remote
5+ years investment product marketing experience
Deep knowledge of mutual funds and etfs
Experience with media advertising and pr
The successful candidate will build and lead the execution of data-informed product marketing strategies for CIBC Asset Management's investment products

Job Summary

  • The successful candidate will build and lead the execution of data-informed product marketing strategies for CIBC Asset Management's investment products.
  • You will work closely with internal stakeholders to craft compelling positioning and messaging that combines complex product information with expert storytelling.
  • CIBC offers a competitive salary, incentive pay, banking benefits, a defined benefit pension plan, and a paid day off dedicated for growth known as Purpose Day.

Matching Summary

The successful candidate will build and lead the execution of data-informed product marketing strategies for CIBC Asset Management's investment products.

Salary

Competitive salary; Incentive pay available; Defined benefit pension plan included

Skills & Requirements

Must-have

  • 5+ years investment product marketing experience
  • Deep knowledge of mutual funds and ETFs
  • Experience with media advertising and PR
  • Proficiency in Morningstar Direct and Seismic
  • Strong understanding of investment regulations

Nice-to-have

  • CFA, CIM, or CSC certification
  • Exceptional communication and presentation skills
  • Ability to inspire outcomes through expertise
  • Detail-oriented approach to complex data
  • Proven track record of taking initiative

Key Requirements

  • Degree in Marketing, Business, or Commerce
  • 5+ years industry-related marketing experience
  • Working knowledge of Adobe and Microsoft Office

Work Rights

Must be legally eligible to work in Canada

Tailored Resume

Cover Letter