Associate Director, Paid Media

Rvohealth

Charlotte, United States
$101,250 - $130,000; not specified; health insuran...
On-site
Paid search, paid social, display, affiliate, video
Data-driven optimization
Full-funnel performance strategy
Lead and develop performance marketing strategies for dedicated health media websites, including Healthline.com and Healthgrades.com

Job Summary

  • Lead and develop performance marketing strategies for dedicated health media websites, including Healthline.com and Healthgrades.com.
  • Own and evolve the pod-specific media strategy, aligning team execution with broader business objectives and acquisition targets.
  • Act as a key liaison to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance to ensure paid media insights inform the broader business.

Matching Summary

Lead and develop performance marketing strategies for dedicated health media websites, including Healthline.com and Healthgrades.com.

Salary

$101,250 - $130,000; Not specified; Health Insurance Coverage (medical, dental, and vision), Life Insurance, Short and Long-Term Disability Insurance, Flexible Spending Accounts, Paid Time Off, Holiday Pay, 401(k) with match, Employee Assistance Program, Paid Parental Bonding Benefit Program, Pharmacy Benefits, Income Protection Plans, Pet Services Plans, Mental Health Support, Wellness Coaching, HSA- Health Savings Account, Commuter Benefits, Gym & Fitness Center Discount Program

Skills & Requirements

Must-have

  • Paid Search, Paid Social, Display, Affiliate, Video
  • Data-driven optimization
  • Full-funnel performance strategy
  • Large-scale media budgets ($10M+ annually)

Nice-to-have

  • Mentorship and professional growth
  • Psychological safety culture
  • Player-coach approach

Key Requirements

  • 5+ years of progressive experience in performance marketing
  • Proven experience leading and developing direct reports
  • Deep hands-on-keyboard expertise in performance platforms
  • Proficiency in data analysis and visualization tools

Work Rights

Not specified

Tailored Resume

Cover Letter