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TikTok is seeking an App Ads Format & Attribution Strategy Lead for its Singapore office to enhance advertising products for app and gaming clients. The ideal candidate will have substantial experience in digital advertising, strong team management skills, and a deep understanding of advertising attribution systems.
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Job Summary
The role involves leading the systematic optimization of App Ads formats and attribution signals to drive continuous improvement in campaign performance.
Candidates must possess a thorough understanding of how advertisers evaluate performance and design attribution strategies reverse-engineered from client value.
The position requires coordinating cross-functional teams including algorithms, engineering, sales, and operations to ensure end-to-end product capability development.
Matching Summary
Match Score: 75
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TikTok is seeking an App Ads Format & Attribution Strategy Lead for its Singapore office to enhance advertising products for app and gaming clients. The ideal candidate will have substantial experience in digital advertising, strong team management skills, and a deep understanding of advertising attribution systems.
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Skills & Requirements
Must-have
5+ years digital advertising product experience
2+ years team management experience
Deep expertise in advertising attribution systems
Experience building product direction from 0 to 1
Knowledge of MMP platforms like AppsFlyer and Adjust
Nice-to-have
Overseas advertising market experience
Fluent English communication skills
Strong cross-team influence capabilities
Proven track record of ROI improvement
Key Requirements
5+ years in digital advertising product roles
At least 2 years of team management experience
Verifiable business outcomes in ad format development
Systematic portfolio of showcases and methodologies