Customer Marketing Senior Manager

FanDuel

New York City, NY, US
Base: $127,000 - $159,000 usd; bonus/equity: annua...
On-site
8 years customer marketing experience
3 years team management experience
Full crm lifecycle management ownership
FanDuel is seeking a Customer Marketing Senior Manager to drive customer lifecycle optimization and enhance lifetime value through strategic marketing initiatives. The role involves cross-department collaboration, management of retention budgets, and leadership of marketing strategies in a dynamic gaming environment

Job Summary

  • This role leads the lifecycle marketing strategy to drive engagement, retention, and customer lifetime value for FanDuel's premier gaming company.
  • The position requires overseeing retention budget allocation and collaborating with Data Science to advance data-driven marketing strategies.
  • Employees receive comprehensive benefits including health plans, generous paid time off, annual bonuses, and a 401k match up to 5%.

Matching Summary

Match Score: 85

FanDuel is seeking a Customer Marketing Senior Manager to drive customer lifecycle optimization and enhance lifetime value through strategic marketing initiatives. The role involves cross-department collaboration, management of retention budgets, and leadership of marketing strategies in a dynamic gaming environment.

Salary

Base: $127,000 - $159,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life, disability, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 8 years Customer Marketing experience
  • 3 years team management experience
  • Full CRM lifecycle management ownership
  • Substantial budget management skills
  • AI technology leverage experience
  • Marketing platform expertise Braze Salesforce

Nice-to-have

  • Interest in i-gaming and sports betting
  • Experience in heavily regulated industries
  • Positive attitude and team player mindset
  • Strong verbal and written communication

Key Requirements

  • Minimum 8 years Customer Marketing experience
  • 3 years managing a team
  • Bachelor's degree required
  • Deep understanding of marketing platforms and CDPs

Work Rights

Not specified

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