Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled
Job Summary
Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
The Vice President of Marketing will lead a multi-disciplinary organization to drive acquisition, activation, and monetization across SMB and mid-market customers with significant autonomy and company-wide influence.
Upwork offers comprehensive medical coverage, unlimited PTO, 401(k) with matching, paid parental leave, and an Employee Stock Purchase Plan, supporting a culture built on trust, risk-taking, and customer focus.
Matching Summary
Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
Salary
Base: $224,000 - $427,000 USD; Bonus/Equity: Eligible for annual bonus plan and long term equity incentive program; Benefits: Comprehensive medical coverage, unlimited PTO, 401(k) with matching, paid parental leave, Employee Stock Purchase Plan
Skills & Requirements
Must-have
performance-led growth systems
acquisition efficiency and funnel optimization
paid acquisition and SEO expertise
integrated marketing disciplines
serving SMB and mid-market customers
data-driven marketing analytics
AI-forward marketing environment
Nice-to-have
cross-functional leadership
experimentation and marketing optimization
enterprise-level strategic vision
collaboration with Product and Finance teams
remote-first workforce culture
mentorship and professional growth focus
diversity and inclusion commitment
Key Requirements
experience scaling performance-led growth systems
enterprise-level marketing leadership
proven impact on company growth and financial performance
strong command of paid acquisition and lifecycle marketing
experience with SMB and mid-market business customers
fluency in marketing analytics and experimentation