Marketing Manager - Customer Retention & Lifecycle

CPI SecurityA

Charlotte, North Carolina, United States
Aggressive pyy; not specified; medical, dental, vi...
On-site
5+ years lifecycle marketing experience
Salesforce marketing cloud expertise
Email and sms marketing best practices
This role focuses on building and optimizing customer journeys across owned media channels to reduce churn and grow lifetime value

Job Summary

  • This role focuses on building and optimizing customer journeys across owned media channels to reduce churn and grow lifetime value.
  • The successful candidate will leverage Salesforce Marketing Cloud to execute automated campaigns and develop dynamic segmentation models.
  • CPI Security offers a comprehensive benefits package including medical insurance, 401(k) matching, and access to an on-site fitness facility.

Matching Summary

This role focuses on building and optimizing customer journeys across owned media channels to reduce churn and grow lifetime value.

Salary

Aggressive pay; Not specified; Medical, dental, vision, disability, life insurance, 401(k) match, PTO, education assistance, free security system

Skills & Requirements

Must-have

  • 5+ years lifecycle marketing experience
  • Salesforce Marketing Cloud expertise
  • Email and SMS marketing best practices
  • Customer journey design and automation
  • Data-driven segmentation models

Nice-to-have

  • Predictive analytics experience
  • Security or subscription industry background
  • Test-and-learn culture champion
  • Cross-functional collaboration skills
  • Strong project management abilities

Key Requirements

  • Bachelor's degree in Marketing or Business
  • Hands-on Salesforce Marketing Cloud proficiency
  • Experience with Tableau or Google Analytics

Work Rights

Not specified

Tailored Resume

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