Assistant Marketing Manager, Th Taiwan

TOMMY HILFIGER

Taiwan
Marketing and communication strategy
Advertising and promotion execution
Public relations and crm
Responsible for Taiwan marketing and communication strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities

Job Summary

  • Responsible for Taiwan marketing and communication strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.
  • Lead brand communications strategies together with agency partners, to build brand aspiration via all key consumer touch points channels: press/consumer events, digital media, PR, social media, influencer marketing & celebrity seeding.
  • Plan and control marketing budget to maximize ROI and achieve financial plans.

Matching Summary

Responsible for Taiwan marketing and communication strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.

Skills & Requirements

Must-have

  • Marketing and communication strategy
  • Advertising and promotion execution
  • Public relations and CRM
  • Local brand strategy development
  • Consumer touch point marketing
  • Retail marketing strategy

Nice-to-have

  • Brand aspiration building
  • Consumer insights integration
  • Cross-departmental collaboration
  • Maximizing ROI

Key Requirements

  • Marketing experience
  • Budget control experience
  • Advertising and promotion planning
  • Public relations management
  • Customer relations management

Work Rights

Not specified

Tailored Resume

Cover Letter