Content Strategy Lead

ABB Inc

Saint-Jean-sur-Richelieu, Quebec, Canada
Hybrid (2 days per week in the office)
Bilingual english and french required
8-12+ years digital content experience
Hands-on content creation skills
ABB Inc. is seeking a bilingual Content Strategy Lead in Saint-Jean-sur-Richelieu, Quebec, to execute and manage the content strategy for their Electrification - Installation Products division. The role involves hands-on content creation, strategic planning, and collaboration across marketing functions to drive digital engagement and sales

Job Summary

  • This role owns the content engine for ELIP Canada, transforming product expertise into high-performing digital content to drive distributor sell-out.
  • The position requires setting content strategy, creating standout content hands-on, and activating it across campaigns, launches, and the contractor community.
  • Candidates must be bilingual in English and French with 8-12+ years of experience in digital content or communications within a B2B context.

Matching Summary

Match Score: 85

ABB Inc. is seeking a bilingual Content Strategy Lead in Saint-Jean-sur-Richelieu, Quebec, to execute and manage the content strategy for their Electrification - Installation Products division. The role involves hands-on content creation, strategic planning, and collaboration across marketing functions to drive digital engagement and sales.

Skills & Requirements

Must-have

  • Bilingual English and French required
  • 8-12+ years digital content experience
  • Hands-on content creation skills
  • Technical topic simplification
  • Campaign launch enablement

Nice-to-have

  • SEO and AEO content practices
  • CMS platform familiarity
  • Marketing automation environment experience
  • Analytics and experimentation knowledge
  • B2B industrial sector background

Key Requirements

  • Bilingual (English & French) written and verbal
  • 8-12+ years experience in digital content
  • Senior level strategic and execution capability

Work Rights

Not specified

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