Digital Marketing Manager - Programmatic

Thetradedesk

New York, United States
On-site
Programmatic campaign strategy
B2b advertising expertise
The trade desk (ttd) mastery
Design, activate, and optimize programmatic campaigns for complex B2B audiences to drive measurable outcomes

Job Summary

  • Design, activate, and optimize programmatic campaigns for complex B2B audiences to drive measurable outcomes.
  • Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including ABM objectives and long consideration paths.
  • Leverage TTD tools like Koa, cross-device graph, and Data Marketplace to maximize efficiency and performance.

Matching Summary

Design, activate, and optimize programmatic campaigns for complex B2B audiences to drive measurable outcomes.

Skills & Requirements

Must-have

  • Programmatic campaign strategy
  • B2B advertising expertise
  • The Trade Desk (TTD) mastery
  • Full-funnel programmatic media
  • Campaign architecture in TTD

Nice-to-have

  • Data-driven creativity
  • Cross-functional collaboration
  • Performance-focused growth

Key Requirements

  • Deep expertise in B2B advertising
  • Hands-on mastery of The Trade Desk (TTD)

Work Rights

Not specified

Tailored Resume

Cover Letter