Senior Director, Insurance Marketing

CIBC

Toronto, ON, Canada
Not specified; competitive salary mentioned; incen...
Fully remote
15+ years integrated marketing experience
5+ years leadership in insurance or financial services
Minimum 3 years insurance industry experience
This role provides end-to-end ownership of marketing for CIBC's Insurance portfolio including Travel, Creditor, Home & Auto, and Life

Job Summary

  • This role provides end-to-end ownership of marketing for CIBC's Insurance portfolio including Travel, Creditor, Home & Auto, and Life.
  • The position requires leveraging data and analytics to inform decision-making and drive ongoing optimization of marketing programs for maximum ROI.
  • CIBC offers a competitive salary, incentive pay, banking benefits, a defined benefit pension plan, and a culture that supports personal growth through initiatives like Purpose Day.

Matching Summary

This role provides end-to-end ownership of marketing for CIBC's Insurance portfolio including Travel, Creditor, Home & Auto, and Life.

Salary

Not specified; Competitive salary mentioned; Incentive pay included

Skills & Requirements

Must-have

  • 15+ years Integrated Marketing experience
  • 5+ years leadership in insurance or financial services
  • Minimum 3 years insurance industry experience
  • Data-driven marketing optimization expertise
  • AI and machine learning application in marketing

Nice-to-have

  • Start-up mode adaptability
  • Test-and-learn environment experience
  • Strong relationship management skills
  • Cross-functional collaboration abilities
  • Resilience in fast-paced settings

Key Requirements

  • 15+ years experience in Integrated Marketing
  • 5+ years leadership role in regulated industries
  • 3+ years specific insurance industry experience

Work Rights

Must be legally eligible to work in Canada

Tailored Resume

Cover Letter