Digital Direct Marketing, Campaign Manager

077

Bangkok, Thailand
Not specified; not specified; comprehensive benefi...
Primarily onsite
Digital direct marketing campaign management
Multi-channel and multi-product marketing
Campaign performance analysis and optimization
AIG Thailand is seeking a Digital Direct Marketing Campaign Manager to enhance customer engagement and drive marketing initiatives. The ideal candidate will have experience in campaign management, strong analytical skills, and a collaborative mindset to lead marketing efforts in the insurance sector

Job Summary

  • This role is instrumental to achieving AIG Thailand's aspiration to be the leading general insurer through delivering market-leading direct marketing solutions.
  • The successful candidate will drive top and bottom line performance by managing partnerships, digital campaigns, and customer engagement strategies across acquisition, cross-sell, and retention programs.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.

Matching Summary

Match Score: 85

AIG Thailand is seeking a Digital Direct Marketing Campaign Manager to enhance customer engagement and drive marketing initiatives. The ideal candidate will have experience in campaign management, strong analytical skills, and a collaborative mindset to lead marketing efforts in the insurance sector.

Salary

Not specified; Not specified; Comprehensive benefits package included

Skills & Requirements

Must-have

  • Digital direct marketing campaign management
  • Multi-channel and multi-product marketing
  • Campaign performance analysis and optimization
  • Customer lifetime management and portfolio optimization
  • Agile test and learn marketing methodologies

Nice-to-have

  • Strong verbal and written communication skills in English
  • Strategic thinking and innovative approach
  • Ability to influence multiple stakeholders
  • Experience with telemarketing capabilities
  • Collaborative team player mindset

Key Requirements

  • Minimum bachelor's degree (MBA preferred)
  • Minimum 3 years work experience in Insurance or Financial Services
  • Strong analytical and campaign management skills

Work Rights

Not specified

Tailored Resume

Cover Letter