Develop brand communication strategy with the objective to grow brand’s equity, consumption, and loyalty to meet business objectives in the China market
Job Summary
Develop brand communication strategy with the objective to grow brand’s equity, consumption, and loyalty to meet business objectives in the China market.
Responsible for portfolio’s complete life-cycle management, including product value proposition, target audience, selling points, and packaging design.
Analyze and obtain insights of portfolio’s performance in all channels and drive brand business with cross-functional teams.
Matching Summary
Develop brand communication strategy with the objective to grow brand’s equity, consumption, and loyalty to meet business objectives in the China market.