Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
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Demand generation strategy across regions
Own pipeline contribution targets
Lead email, media, paid programs
** Workday is seeking a Sr. Demand Generation Manager to lead their global demand generation strategy in a fully remote role. The ideal candidate will have over eight years of experience in demand generation and the ability to drive pipeline contribution through multi-channel marketing programs. **

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 75

** Workday is seeking a Sr. Demand Generation Manager to lead their global demand generation strategy in a fully remote role. The ideal candidate will have over eight years of experience in demand generation and the ability to drive pipeline contribution through multi-channel marketing programs. **

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • Demand generation strategy across regions
  • Own pipeline contribution targets
  • Lead email, media, paid programs
  • Webinar and field event planning
  • Track campaign KPIs
  • Content syndication, webinars, ABX

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Bold ideas and genuine care

Key Requirements

  • 8+ years demand generation and campaign strategy
  • 8+ years revenue tracking
  • Extensive webinar and field event ownership
  • Proficiency in campaign execution and data hygiene
  • Strategic planning and campaign planning
  • Review campaign performance data

Work Rights

Not specified

Tailored Resume

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