The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals.
Prepares and delivers sales presentations to clients, explaining how specific types of advertising will help promote their products or services in the most effective way possible.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Generate advertising revenue
Cold-calling new prospects
Develop advertising schedules
Deliver sales presentations
Maintain assigned accounts
Nice-to-have
Build credible relationships
Promote products or services effectively
Work with station personnel
Key Requirements
Minimum one year sales experience
Bachelor's degree in Marketing, Advertising or Mass Communications or equivalent