Senior Director, Customer Development & Digital Commerce, Nef
Coca-Cola HBC AG
Egypt
Customer development strategy
Digital commerce strategy
Omnichannel growth acceleration
The Senior Director leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth
Job Summary
The Senior Director leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth.
The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System.
The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results.
Matching Summary
The Senior Director leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth.
Skills & Requirements
Must-have
Customer Development strategy
Digital Commerce strategy
omnichannel growth acceleration
multi-bottler ecosystem navigation
B2B and E-Commerce execution
Nice-to-have
growth mindset
agile and inclusive culture
capability multiplier
continuous learning
Key Requirements
15+ years progressive leadership experience
FMCG or consumer goods environments
Deep expertise in Customer Development
Proven success in complex multi-market systems
General management capability with P&L accountability