Group Product Director, Patient Marketing, Bladder Cancer
Johnson & Johnson MedTech
Horsham, Pennsylvania, United States of America
Patient marketing strategy
Bladder cancer market
Patient voice integration
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences
Job Summary
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences.
Responsibilities include developing patient education strategies, leading integrated DTP/DTC campaigns, managing agency relationships, and partnering with cross-functional teams to ensure optimal patient access and support.
This role requires strong leadership presence, influencing without authority, detailed orientation, excellent strategic thinking, and extensive interaction with multiple stakeholders.
Matching Summary
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences.