Manager Of Lifecycle Marketing

Navtechnologies

Remote, US
Base: $110k - $135k py; bonus/equity: compyny owne...
Fully remote
Customer.io lifecycle platform experience
Email strategy and execution ownership
Free-to-prime conversion optimization
Navtechnologies is seeking a Manager of Lifecycle Marketing to lead the strategy and execution of lifecycle marketing initiatives aimed at improving customer engagement and conversion rates. The role emphasizes collaboration across various departments and requires a deep understanding of lifecycle and CRM marketing

Job Summary

  • The role is responsible for building and optimizing programs that move customers to the next best step in their journey with a focus on Free-to-Prime conversion.
  • Nav offers competitive pay ranging from $110K to $135K per year along with company ownership and unlimited vacation.
  • The team values individualism, hard work, and talent while fostering a diverse and inclusive workplace culture.

Matching Summary

Match Score: 85

Navtechnologies is seeking a Manager of Lifecycle Marketing to lead the strategy and execution of lifecycle marketing initiatives aimed at improving customer engagement and conversion rates. The role emphasizes collaboration across various departments and requires a deep understanding of lifecycle and CRM marketing.

Salary

Base: $110K - $135K per year; Bonus/Equity: Company ownership included; Benefits: Unlimited Vacation, 6 Weeks Paid Parental Leave, Telehealth, Pet Insurance

Skills & Requirements

Must-have

  • Customer.io lifecycle platform experience
  • Email strategy and execution ownership
  • Free-to-Prime conversion optimization
  • Cross-functional collaboration with Data and Product
  • Segmentation and deliverability management

Nice-to-have

  • Experience managing team performance reviews
  • Ability to balance strategy with hands-on execution
  • Background in lean environment operations
  • Strong understanding of revenue impact metrics

Key Requirements

  • Deep lifecycle or CRM marketing experience
  • Hands-on experience with Customer.io or similar platforms
  • Experience owning email strategy and performance
  • Comfort working cross-functionally with Data and Engineering
  • Experience managing a team including mentorship

Work Rights

Not specified

Tailored Resume

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