Segments Marketing Manager - Part Time

CBA (Commonwealth Bank)

Part-time (3 days a week)
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder management
The Commonwealth Bank is seeking a part-time Segments Marketing Manager to lead marketing initiatives targeting specific customer segments. The role requires experience in end-to-end campaign delivery and strong analytical skills to drive growth and engagement within the retail banking sector

Job Summary

  • This role involves leading the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments such as Youth, Young Adults, and Mass Affluent.
  • The position requires translating deep customer insights into impactful go-to-market activities that increase acquisition, consideration, engagement, and share of wallet.
  • Candidates must have at least 5 years of experience in a marketing generalist or communications role with proven accountability for strategy, production, and execution.

Matching Summary

Match Score: 75

The Commonwealth Bank is seeking a part-time Segments Marketing Manager to lead marketing initiatives targeting specific customer segments. The role requires experience in end-to-end campaign delivery and strong analytical skills to drive growth and engagement within the retail banking sector.

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder management
  • Agency partner management
  • Marketing governance and compliance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Strong analytical framework application
  • Continuous improvement focus
  • Can-do attitude in fast-paced environment

Key Requirements

  • At least 5 years marketing experience
  • Project management skills
  • Analytical and communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter