This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact
Job Summary
This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact.
The strategist must leverage social listening tools to identify emerging creators, cultural trends, and audience behaviors within the South African market.
Success in this position requires designing full-funnel approaches that integrate influencer activity into broader social and marketing ecosystems.
Matching Summary
This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact.
Skills & Requirements
Must-have
3-5 years influencer marketing experience
South African creator landscape knowledge
Social listening tools Brandwatch Meltwater
Full-funnel campaign planning expertise
Creator ecosystem mapping skills
Nice-to-have
Strong storytelling and presentation skills
Ability to simplify complexity for clients
Experience with Total Social campaigns
Cultural intelligence and trend awareness
Fast-paced environment collaboration
Key Requirements
3–5 years in influencer or digital strategy
Proven experience working with creators across platforms
Strong understanding of South African creator landscape